BERMAN CONSULTING GROUP                              SERVICES BRIEF

 Management Consulting:   We assist management to establish plans,
 programs, and projects designed to bring about the realization of their
 objectives. Additionally, the key products and statistics that the
 enterprise needs to monitor are identified, and appropriate tracking systems
 put in place. In short, we enable our clients to align all of their company's
 activities so that everyone's energies are aimed in the same positive
 direction.

 Sales Force Recruitment, Training, and Administration: Needless to say it is
 vital for a company to attract excellent sales talent, to train these
 individuals so that they can be successful, and to put into place proper
 sales administrative tools. We assist firms in all of these areas, and have
 had excellent success as well in "de-bugging" areas where sales have not met
 expectations. Often it comes down to getting sales people into the right
 mode of operation, to eliminate their bad habits, and to replace these with
 skills that consistently result in closes. Specific workshops and seminars
 have also been developed for this purpose.

 Marketing: The BCG staff helps clients to identify their target markets -
 to specifically recognize those individuals and/or companies for whom their
 products have been developed. We then put together surveys that uncover
 exactly what these targeted publics really need, what problems they need to
 solve, and the terminology that should be used to accurately describes these
 different points. This data of course tells our clients what products their
 publics really want, and why. Once this has been accomplished we do what is
 known as a "positioning survey" which identifies how the product or products
 should be presented, what they should be compared to in either a positive or
 negative fashion i.e. "7up the UnCola" or "Avis, we're #2 - we try harder,"
 and what the public perception is of products, services, facilities, or
 situations that they feel are successful or indicative of success.

 Staff Optimization - Solving the problem of Human Resources: This has been
 an especially satisfying area of activity for us since it involves making
 people happier and more productive at their jobs. Believe it or not this can
 be accomplished! The way we assist our clients to do this is by helping them
 to do the following:

 A. Set up an organizational chart which encompasses all of the firms
 activities and operational areas
 B. Determine the products that each area and employee produce which are
 valuable to the company
 C. Figure a measurable statistic for each product determined in "B" above
 D. Track these statistics so that successful and unsuccessful areas and
 staff can be identified
 E. Establish systems for rewarding success and for correcting non-success

 Business Turnaround: We look forward to the challenge of turning around a
 company in difficulty, and our approach is to find the point at which the
 firm had previously been doing well. We then investigate to discover what
 change took place that then altered that condition. Handling this
 abandonment of past successful actions has been very productive for our
 clients, and following that up we then work with them on the strategies
 presented above. The goal is to put the company on a solid and workable
 organizational footing, making the success of future operations quite
 predictable.


 For Further information contact:
 Howard Berman
 BERMAN CONSULTING GROUP
 Tel.: 1.914.788.0373
 E-mail: hberman@bestweb.net